DIGITAL MARKETING

This course is ideal for anyone who wants to understand the essentials of how to deliver an effective digital marketing campaign.

Provider

Dumfries and Galloway College, Dumfries and Galloway
(For price, check with provider)

This course is available on the Dumfries and Galloway College website.

Description

This course is ideal for anyone who wants to understand the essentials of how to deliver an effective digital marketing campaign.  
Digital Marketing will be stripped back to its core; removing buzzwords and jargon, to ensure you leave with hands on knowledge that you can implenent in your business.

By the end of the day you will be able to:

  • Identify and focus into your key customer segments
  • Understand what the best channels are to communicate with your customers
  • Create compelling content and adverts for any channel
  • Speak to your audience as if you had crystal ball and could read their minds and understand their needs
  • Set effective and realistic goals for Digital Marketing activities grounded in data and tracked to perfection
  • Create eye catching marketing campaigns with simplicity and mind boggling effectiveness
  • Bridge the gap between sales, marketing and the business

You will leave this course motivated, inspired, relieved and much more confident in your Digital Marketing abilities. You will leave with the knowledge and understanding of what you and your business needs to do to maximise the benefits from your Digital Marketing activities.

About Dumfries and Galloway College

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Our student experience

We offer an excellent further-education experience, with a range of courses and qualifications available to suit our students’ needs, whether they’re embarking on their first career or looking to transition into a new one, delivered by teaching and support staff who care about what they do – evidence by satisfaction among our students as 89.4% of our further education and 88% of our higher education students indicated that they were satisfied with their college experience*.

We’re here to help people develop the skills they need to take them to where they want to go, and to help enterprises innovate and grow, and to help build a better future for the communities we serve. We’re particularly proud that 85.9% of our student go into positive destination, including further study or employment **

Our curriculum

Our curriculum areas offer a broad range of further and higher education pathways across 8 subject areas, from traditional subjects to new, with a real focus on care, enterprise, digital, and green energy skills development. With a first-class research and innovation centre at our Dumfries Campus, we’re able to promote a green approach in education, research, and business, to devise, develop, and distribute the skills that are needed to operate the technology that will ensure a greener, cleaner, and better future for all.

As a highly-attractive destination for those interested in learning about and developing skills in green energy, driven by our Green Skills Academy, we set students on the road to fulfilling, rewarding, and productive jobs in their future. Going forward, the academy will further develop the curriculum and other aspects of our offering in the areas of green energy, sustainable construction, and green transportation to help students further maximise their potential in these key areas.

At Dumfries and Galloway College, you will find a community that is proud of what we have done and where we are going. If you choose to study with us, you will be welcomed into a progressive college that will provide you with all the tools, resources, and support you need to make your future what you want it to be. Whether you are interested in construction or sport, engineering or IT, are new to education, or if you’ve studied with us before, at Dumfries and Galloway College, you’ll pick up the skills you need to help you get one step ahead.

* Based on results of our 2019/20 student satisfaction survey.

** Based on our 2019/20 college leaver survey

See more courses from Dumfries and Galloway College

Find out more, enquire or book via the Dumfries and Galloway College website.