Effective Digital Marketing

Effective Digital Marketing course will equip you with the skills to help make your marketing more effective. It will provide a comprehensive overview of elements of Marketing, in relation to digital output, social media and e-commerce.

Provider

Glasgow Clyde College, Glasgow
(For price, check with provider)

This course is available on the Glasgow Clyde College website.

Description

What will I learn?

This course will cover:

  • Digital Marketing Strategy
    Digital Marketing drives real business results, we will look at how to establish your online presence with customers, creating measurable goals and competitor analysis.
  • Digital Marketing Practice
    Make your website work for you. Learn how to create customer sales funnels and how to use Google Ads effectively to drive online sales or footfall to your store.
  • Consumer Behaviour
    Learn how customer behaviour is changing using theory and model concepts to understand the digital consumer and how to think differently for your digital business.
  • E-Mail Marketing
    Retain your customers and attract repeat sales with an effective email marketing strategy.  This session will look at the strategy behind email marketing, the best platforms and the analytics you should be looking at.
  • Social Media for Business
    Engage with your customers across social media platforms – but what platform should you choose, what is the best strategy for engagement versus online sales and how do you create content that delivers?
  • Ecommerce
    To arm you with the skills and information that will help increase the effectiveness of your ecommerce activity. We look at the customer journey, best practices and adaptation for your business.

Please note: this course can also be delivered on bespoke basis to groups.  Each area can also be delivered seperately either online or face-to-face.  If you are interested, please email us at bdu@glasgowclyde.ac.uk 

About Glasgow Clyde College

Provider Avatar

Glasgow Clyde College is a further and higher education college, located in Glasgow.

The college offers a broad range of courses across many subject areas, and has three easily accessible campuses in Glasgow at Langside, Cardronald and Anniesland.

With award winning teaching staff, the college is the largest further education provider in Glasgow and has the highest achievement rates in further and education in the area.

Glasgow Clyde College also has excellent links to universities to allow you to progress to degree level.

See more courses from Glasgow Clyde College

Find out more, enquire or book via the Glasgow Clyde College website.