Understanding Search Engine Optimisation for Business - Online certificate

This short course examines the principles of Search Engine Optimisation (SEO)

Provider

North East Scotland College, Scotland (Online)

(For price, check with provider)

This course is available on the North East Scotland College website.

Description

Why take this course?

Learn how to optimise websites for Google search using multiple techniques including technical optimisations, content and digital PR.

Discover why SEO is important for business and the different SEO techniques that form a digital marketing strategy.

What you will experience

Course content:

understanding the principles and objectives of SEO
the impact of SEO on search results and its importance
increasing web traffic
monitoring the effectiveness of SEO
ways to implement SEO for business

About North East Scotland College

North East Scotland College is the single largest provider of vocational education and training in the North East of Scotland.

We have a course to suit everyone; whether you’re fresh out of school, currently working, returning to education or simply want to try something new – whatever your educational or occupational background, an opportunity awaits at NESCol.

See more courses from North East Scotland College

Find out more, enquire or book via the North East Scotland College website.