Digital marketing

This short course looks at how digital marketing has changed marketing and the marketing mix in recent times. Explore digital marketing, digital channels, and the marketing mix.

Provider

The Midlands Training Company, Coventry (Online)
£30.00

This course is available on the The Midlands Training Company website.

Description

This short course looks at how digital marketing has changed marketing and the marketing mix in recent times. Explore digital marketing, digital channels, and the marketing mix. Learn how to communicate to people who are used to accessing information at the touch of a button and consider how digital channels support print advertising.

Learning outcomes
• Learners will be shown how marketing products and services have changed dramatically over the last sixty years
• Learner will be introduced to the mix of different channels and processes now used, and how digital channels support print advertising

Advantages of this course
• With people getting used to 24 hour a day access to information, knowing how to get products and services to the attention of the correct target audience is becoming increasingly important. This course offers information to those with who want to know more about modern marketing.
• Website and video resources are utilised to explain the information further
• Additional activities encourage the learner to reflect on the learning
• There is also suggested extra reading that gives both practical information and links to websites to expand knowledge

About The Midlands Training Company

Provider Avatar

Our team devise and create easy to use e-learning software. We commission, film, format, and edit professional digital learning resources in partnership with occupationally competent subject specialists to accompany full qualifications as well as CPD short courses.

Our software and resources are brought to you by a team of qualified assessors, IQAs, teachers and IT masterminds – so we understand the needs of our clients; from the individual learner, all the way to the external verifier and awarding organisation. The Laser is endorsed by awarding organisation, NCFE CACHE, and is used across the UK, as well as internationally, to deliver full UK qualifications, training courses, and CPD short courses.

We pride ourselves on being a friendly, approachable company with big, innovative ideas; powered by professional experience and an unstoppable can-do attitude.

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Find out more, enquire or book via the The Midlands Training Company website.