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Micro Course - Email as a Promotional Tool for Business
Online course provided by West College Scotland, a Further and Higher Education College with campuses and learning centres based in Clydebank, Greenock and Paisley.
Provider
West College Scotland, Scotland (Online)(For price, check with provider)
This course is available on the West College Scotland website.
Description
This short course teaches the skills and knowledge needed to plan and build successful email campaigns. Learn about the benefits of email marketing and what email content to produce based on email campaign goals.
Topics covered in this course include:
- Benefits and Pitfalls of Email Campaigns
- Timing
- Target Audience
- How to Measure Success of an Email Campaign
- Planning and Designing an Email Campaign
- Return on Investment
This is an auto-marked course, you will receive a college certificate online when you have successfully completed which you can print and/or save for your records.
About West College Scotland
West College Scotland is a Further and Higher Education College with campuses and learning centres based in Clydebank, Greenock and Paisley.
West College Scotland have courses for all ages and abilities, with a wide range of full-time, part-time and training and development courses. Online Learning with West College Scotland gives you the flexibility to study in a way that suits your lifestyle and commitments.
For twenty years, West College Scotland has pioneered Online Learning in Scottish education. They offer a wide range of courses which you can study in a way which suits you. You might be in a job and looking to improve your qualifications or you may want to study in your leisure time.
