Micro Course - Digital Marketing Review

Online course provided by West College Scotland, a Further and Higher Education College with campuses and learning centres based in Clydebank, Greenock and Paisley.

Provider

West College Scotland, Scotland (Online)
(For price, check with provider)

This course is available on the West College Scotland website.

Description

This Short online auto-marked course Digital Marketing Review teaches a history of digital marketing. Learn how digital marketing tactics have evolved over the years and how to plan and execute effective digital marketing activity.

Learn about different marketing technologies and how they form part of an overarching marketing strategy.

Topics covered in this course include:

  • Marketing Through the Years
  • Undertaking Evaluation Activities to Measure the Effectiveness of Digital Marketing
  • Measuring Audience Interactions
  • SMART Goals
  • Social Media Posts
  • Pay-per-click Advertising
  • Identify Poor and High Performing Digital Marketing

This is an auto-marked course, you will receive a college certificate online when you have successfully completed which you can print and/or save for your records.

About West College Scotland

Provider Avatar

West College Scotland is a Further and Higher Education College with campuses and learning centres based in Clydebank, Greenock and Paisley.

West College Scotland have courses for all ages and abilities, with a wide range of full-time, part-time and training and development courses. Online Learning with West College Scotland gives you the flexibility to study in a way that suits your lifestyle and commitments.

For twenty years, West College Scotland has pioneered Online Learning in Scottish education. They offer a wide range of courses which you can study in a way which suits you. You might be in a job and looking to improve your qualifications or you may want to study in your leisure time.

See more courses from West College Scotland

Find out more, enquire or book via the West College Scotland website.