Micro Course - Understand Search Engine Optimisation for Business
Online course provided by West College Scotland, a Further and Higher Education College with campuses and learning centres based in Clydebank, Greenock and Paisley.
Provider
West College Scotland, Scotland(Online)This course is available on the West College Scotland website.
Description
This short online auto-marked course in Understanding Search Engine Optimisation (SEO) for Business teaches the principles of SEO. Learn how to optimise websites for Google search using multiple techniques including technical optimisations, content and digital PR.
Discover why SEO is important for business and the different SEO techniques that form a digital marketing strategy.
Topics covered in this course include:
- Principles of SEO
- The Difference Between SEO and Pay-per-Click Advertising
- Importance of Successful SEO
- Increasing Web Traffic
- Keywords, Image Tags and Meta Descriptions
- SEO Tools and Techniques for Driving Traffic Towards a Business
This is an auto-marked course, you will receive a college certificate online when you have successfully completed which you can print and/or save for your records.
About West College Scotland
West College Scotland is a Further and Higher Education College with campuses and learning centres based in Clydebank, Greenock and Paisley.
West College Scotland have courses for all ages and abilities, with a wide range of full-time, part-time and training and development courses. Online Learning with West College Scotland gives you the flexibility to study in a way that suits your lifestyle and commitments.
For twenty years, West College Scotland has pioneered Online Learning in Scottish education. They offer a wide range of courses which you can study in a way which suits you. You might be in a job and looking to improve your qualifications or you may want to study in your leisure time.
